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EVENT MANAGEMENT, MARKETING AND SPONSORSHIP IN ATHLETICS
EVENT MANAGEMENT, MARKETING AND SPONSORSHIP IN ATHLETICS
2020 Summer Term
Higher Education Leadership 732
This course introduces students to event management, marketing and sponsorship in athletics and higher education. Students will understand how to foster and maintain strategic relationships to support programmatic growth and event implementation across divisions. Students will develop a comprehensive marketing and sponsorship plan that can be applied to future practice.
Class Schedule
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