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BRAND MANAGEMENT

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BRAND MANAGEMENT

2020 Spring Term

3 Units

Marketing 770

This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix.

Other Requirements: PREREQ: MARKETNG 716, OR MARKETNG 311 WITH A GRADE OF "C" OR BETTER, OR EQUIVALENT; MUST BE ADMITTED TO A COBE GRADUATE DEGREE PROGRAM

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01Y-LEC 4643
3 Units
01/21 - 03/14 (8W1) M 3:00 PM - 6:00 PM
Dennis Kopf
HH1001HH1001 BRAND MANAGEMENT
This is a condensed 8-week class, which meets on campus once per week. Students must also have access to the internet and an internet browser to participate in additional weekly content.
 
22-LEC 3287
3 Units
01/21 - 03/14 (8W1)
Dennis Kopf
WEB BASED

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