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CONSUMER BEHAVIOR

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CONSUMER BEHAVIOR

2020 Spring Term

3 Units

Marketing 751

The study of the behavior of consumers, including research methods and findings from the behavioral sciences, with emphasis placed on how marketing managers apply those ideas. The strategic implications of segmentation, targeting, and positioning will be explored in depth.

Other Requirements: PREREQ: MARKETNG 716, OR MARKETNG 311 WITH A GRADE OF "C" OR BETTER, OR EQUIVALENT; MUST BE ADMITTED TO A COBE GRADUATE DEGREE PROGRAM

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01Y-LEC 4642
3 Units
03/16 - 05/08 (8W2) Tu 2:00 PM - 4:00 PM
Robert Boostrom
HH2202HH2202 CONSUMER BEHAVIOR
This is a condensed 8-week class, which meets on campus once per week. Students must also have access to the internet and an internet browser to participate in additional weekly content.
 
22-LEC 3290
3 Units
03/16 - 05/08 (8W2)
Robert Boostrom
WEB BASED
Online graduate courses in CoBE will be billed at $637.43 per credit for all students. Students must have access to the Internet and an Internet browser.

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