Jump to Menu

• Undergraduate Fall 2019
• Marketing
• SOCIAL MEDIA AND INTERACTIVE MARKETING

SOCIAL MEDIA AND INTERACTIVE MARKETING

2019 Fall Term

Marketing 352

Social media is rapidly changing the marketing landscape. Marketers who previously relied on mass media to broadcast messages are faced with the challenge of interacting with digitally empowered consumers. This course exploresthe impact of social media and other communications technologies on marketing strategy, marketing communications, and marketing research.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-DIS 3680 3 Units	09/03 - 12/13 (1)	TuTh 9:30 AM - 10:45 AM	Brian Vander Schee	Not Submitted
	HH2200
02-DIS 3681 3 Units	09/03 - 12/13 (1)	TuTh 11:00 AM - 12:15 PM	Karen Whalen	Log in to access this syllabus
	HH2102
03-DIS 3682 3 Units	09/03 - 12/13 (1)	TuTh 2:00 PM - 3:15 PM	Karen Whalen	Log in to access this syllabus
	HH2102
22-DIS 3683 3 Units	09/03 - 12/13 (1)		Karen Whalen	Log in to access this syllabus
	WEB BASED
	Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes. The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes. The additional tuition charge is $389 per credit. Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.