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PRINCIPLES OF MARKETING

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PRINCIPLES OF MARKETING

2019 Fall Term

3 Units

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3616
3 Units
09/03 - 12/13 (1) MW 9:30 AM - 10:45 AM
John Degraff
HH1000HH1000
 
02-LEC 3617
3 Units
09/03 - 12/13 (1) TuTh 9:30 AM - 10:45 AM
Kenyatta Barber
HH2309HH2309
 
03-LEC 3618
3 Units
09/03 - 12/13 (1) TuTh 3:30 PM - 4:45 PM
Brian Vander Schee
HH2309HH2309
 
04-LEC 3628
3 Units
09/03 - 12/13 (1) TuTh 11:00 AM - 12:15 PM
Kenyatta Barber
HH2309HH2309
 
05-LEC 3649
3 Units
09/03 - 12/13 (1) TuTh 12:30 PM - 1:45 PM
Brian Vander Schee
HH2309HH2309
 
06-LEC 3650
3 Units
09/03 - 12/13 (1) TuTh 2:00 PM - 3:15 PM
Brian Vander Schee
HH2300HH2300
 
22-LEC 3652
3 Units
09/03 - 12/13 (1)
Jimmy Peltier
WEB BASED
Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes. The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes. The additional tuition charge is $389 per credit. Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.

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