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Undergraduate Communication

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Undergraduate Communication

2019 Fall Term

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3 Units

INTRODUCTION TO PUBLIC SPEAKING

Communication 110

A basic course designed to help students increase their effectiveness in public speaking through classroom speeches. Emphasis is on research, preparation, organization, delivery, and visual aids, to enhance informative and persuasive speaking. The student will develop skills to communicate orally in clear, coherent language appropriate to purpose, occasion, and audience.


3 Units

INTRODUCTION TO MASS COMMUNICATION (GS)

Communication 131

A study of mass communication with relation to current economic, political and social institutions and trends. Emphasis on print and broadcast media with consideration of advertising, public relations, government and technology. The role of media in entertainment, news, and persuasion is examined.


3 Units

PRINCIPLES OF PUBLIC RELATIONS

Communication 202

An introduction to the principles, processes and techniques of public relations as they are used in business, government and nonprofit organizations.


3 Units

PUBLIC RELATIONS TACTICS I

Communication 203

A beginning exploration of public relations communication styles as they apply to various media, including news releases, public service messages, media alerts, newsletters and brochures.


3 Units

PUBLIC RELATIONS TACTICS II

Communication 204

Instruction and practice in the theory, design, production and utilization of non-print media in the context of various public relations activities


3 Units

INTERPERSONAL COMMUNICATION

Communication 228

Theory and exercises in interpersonal communication situations. Basic theory, self disclosure, listening, conflict, trust and other topics will be examined.


1 Units

RADIO PRACTICUM

Communication 230

A laboratory course in which the student participates in at least one area of radio broadcasting: Announcing, engineering, interviewing, or publicity. Repeatable.


1 Units

PRACTICUM IN TELEVISION PRODUCTION

Communication 231

Participation in a variety of areas of television production including camera, lighting, graphics, audio, switching, video engineering and announcing and television performance. Repeatable for a maximum of 4 units in major/degree.


3 Units

INTRODUCTION TO CINEMA (GA)

Communication 236

Focuses on understanding and appreciating film as a unique visual communication experience. Includes an introduction to the understanding of film language and different theories of film aesthetics and criticism.


3 Units

VIDEO PRODUCTION I: FUNDAMENTALS OF VIDEO

Communication 238

This introductory video production course provides students with a basic understanding of the video production process. Students work on studio and field exercises to develop their video production skills.


3 Units

AUDIO PRODUCTION I: FUNDAMENTALS OF AUDIO

Communication 239

A study of audio theory relevant to the production of programming for radio and related electronic mass media. Substantial attention devoted to the fundamental theoretical principles of digital audio systems. Practical experience in program production is also emphasized, in combination with the development of critical listening skills for audio production work.


3 Units

PUBLIC SPEAKING (GH)

Communication 240

Study of the theory and techniques of public address with required presentation of speeches.


3 Units

COMMUNICATION AND TEAM BUILDING (GH)

Communication 242

This course is designed to demonstrate the importance of team building in today's work culture. Students learn how to create, participate in and lead successful working teams. The course will teach relationship building to foster interpersonal relationships and aid in conflict resolution.


3 Units

VIDEO PRODUCTION II: MEDIA STORYTELLING

Communication 258

This course will consist of advanced video and field production labor, lectures, outside reading assignments and exams. Each student will write, produce and direct a series of theme-based production assignments over the course of the semester, and strive to improve on video production skills first introduced in Video Production I: Fundamentals of Video. Student will gain knowledge in advanced knowledge in field equipment, non-linear editing, graphic production, and multi-media presentations. The work in the course will primarily focus on individual project efforts, unless approved by the instructor.


1 Units

PRACTICUM IN FORENSICS

Communication 263

Participation in public address or interpretation events in intercollegiate contest situations. May be retaken.


3 Units

ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

Communication 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.


3 Units

EVENT PLANNING FOR COMMUNICATION PROFESSIONALS

Communication 276

Special events are essential tactics used by communication professionals to reach key target audiences and engage them with the organization. The Event Planning for Communication Professionals course teaches students how to design and administer special events for communication. Students will learn to plan and implement events. They will learn to develop strategies and budgets and manage event activities.


3 Units

SOCIAL MEDIA OPTIMIZATION & THE NEW WEB

Communication 285

'Social Media Optimization' will teach students how to engage with online communities to generate publicity and manage the images and issues of organizations. This cutting-edge, timely curriculum will require students to investigate the most compelling topics confronting organizations and individuals striving to extract value from teh dynamic, participatory, ever-changing 'new web.'


3 Units

PUBLIC RELATIONS STRATEGIES

Communication 302

An examination, using case studies, of the theories and research which support the selection of various public relations strategies to solve problems. Issues such as responding to crisis situations, applying ethical principles to public relations problems and assessing the use of emerging technologies in public relations are also addressed.


3 Units

LISTENING BEHAVIOR (GS)

Communication 322

Study of the current theory and research concerning the process of listening in human communication as a basis for an effective understanding of listening behavior and for an increased ability to improve one's own listening skills. Also included is an overview of approaches to 1) listening in the schools and 2) training in business-industry.


3 Units

COMMUNICATION AND GENDER

Communication 326

Advanced study of interpersonal communication between and within the sexes. The focus of the course concerns examination of traditional gender ideals and analysis of communication styles that contribute to societal evolution. This course covers sex differences in communication, theories explaining sex differences in communication, research on sex stereotypes, debates about language and sexism, and implications for inter-gender relationships.


3 Units

INTRODUCTION TO CORPORATE COMMUNICATION

Communication 327

This course provides a broad overview of the theoretical and empirical literature relevant to organizational communication. The focus is on how communication operates in organizations, the effects of communication on organizational life, and how communication can be made more efficient and effective in meeting personal as well as organizational goals.


3 Units

COMMUNICATION CONFLICT RESOLUTION

Communication 328

This course provides a communications perspective of the nature and possible methods of resolution of conflict.


3 Units

AUDIO III: STUDIO PRODUCTION

Communication 339

An applied course using the knowledge and skills necessary for professional audio production with an emphasis on studio recording and aesthetics. Concepts include signal flow, processing, microphone selection and placement, mixing and mastering. Students will produce multi-track recording projects.


3 Units

PERSUASION

Communication 345

A study of the process of persuasion: Logical, ethical, and emotional appeals as well as organizational patterns and stylistic devices are addressed. Application and analysis of these techniques through term papers and speeches.


3 Units

SOUND AND IMAGE: AN EXPLORATION OF SOUND FOR/WITH VISUAL MEDIA

Communication 346

This course will explore the ways in which sound and music have been utilized in conjunction with images in diverse media including films, video games, video art, cartoons, music videos, television and live performance.


3 Units

GAME STUDIES AND DESIGN

Communication 351

This course requires students to engage in and analyze a variety of interactive media: games and other forms of play. The goal is to turn a critical consciousness towards an activity that they have engaged in since birth, and consider how play changes when it is electronically mediated. Interactive media fundamentally changes the process of communication because the audience becomes more active. Users author their own experience and this fundamentally changes the role of author/architect of the medium. This course will examine audience/player experience, game/interaction content, and the effects of playing on the players. Students will analyze play experiences and learn how to develop new games.


3 Units

INTRODUCTION TO HEALTH COMMUNICATION

Communication 363

This course provides an overview of health communication, with emphasis given to theory and research on social support messages. Factors that influence social support messages are examined in a variety of different contexts (e.g., relational, familial, support group, workplace, on-line).


3 Units

COMMUNICATING LEADERSHIP

Communication 373

The purpose of this course is to introduce students to the study and practice of leadership from a communication perspective. Examination of leadership concepts and theories in organizational, group, and public contexts will illustrate the interactive process wherein leaders and followers are able to achieve collective goals. Students will analyze their personal leadership styles and develop leadership communication skills through case studies, self-assessments, projects and classroom exercises.


3 Units

APPLIED WORKPLACE COMPETENCIES

Communication 389

This advanced communicaton course emphases the demonstration and understanding of workplace competencies, such as developing successful writing and interviewing skills associated with finding employment, as well as demonstrating how to write and successfully complete professional goals. Other communication competencies linked with successful workplace practices are also covered.


3 Units

PUBLIC RELATIONS PLANNING

Communication 402

Application of public relations principles, tactics and strategies to a client's public relations problem or opportunity, through the development and use of public relations planning skills.


3 Units

COMMUNICATION AND NONPROFIT ORGANIZATION

Communication 417

This course prepares students to better understand the traditional organizational frameworks and apply them in the nonprofit world. Specifically, the course will address communicating a strategic vision, stewardship, managing and understanding the relationships between boards and volunteers and staff, building and maintaining successful volunteer programs, event planning, fundraising and media and government relations through reading, lectures, case studies and a capstone project.


3 Units

COMMUNICATION THEORIES

Communication 422

Study of theories of communication from various disciplinary viewpoints. An investigation of approaches which attempt to explain the communication process through a "meaning-centered" focus to the communication act (originating communicator, message, channel, responding communicator). Theories are discussed in terms of their assumptions, claims, and strengths-weaknesses.


3 Units

CROSS CULTURAL COMMUNICATION

Communication 424

Study of cross cultural contacts and interactions when individuals are from different cultures. An analysis of verbal and nonverbal communication and related factors within and between various cultures, predictions of patterns and effects, and communication barriers.


3 Units

APPLIED COMMUNICATION IN HEALTH AND WELLNESS

Communication 463

This advanced level course integrates health communication theory and practices, analyzing the application of communication theory in a variety of health and wellness contexts, such as smoking cessation, HIV/AIDS prevention and cancer detection. Students will demonstrate understanding of applied principles by critiquing and developing health campaign messages during the semester.


3 Units

COMMUNICATION RESEARCH METHODS

Communication 485

An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.


3 Units

ELECTRONIC MEDIA CAPSTONE: SENIOR PROJECT

Communication 487

This course allows students the opportunity to complete a capstone research or production project during their senior year. Students work with one or more faculty who advise and evaluate the project. During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation.


1-3 Units

INTERNSHIP IN COMMUNICATION

Communication 493C

Professional experience in which the student who aspires to a career in the corporate and health industry works for an approved employer in his/her area of interest under the supervision of a professional in that field.


1-3 Units

INTERNSHIP IN ELECTRONIC MEDIA

Communication 493E

Professional experience in which the student who aspires to a career in the electronic media industry works for an approved employer in his/her area of interest under the supervision of a professional in that field.


1-3 Units

PUBLIC RELATIONS INTERNSHIP

Communication 493I

Professional experience in which the student who aspires to a career in public relations works for an approved employer in his/her area of interest under the supervision of a professional in that field.


1-3 Units

MAGD INTERNSHIP

Communication 493M

The MAGD internship is a hands-on multimedia work experience that counts toward the Media Arts & Game Development Degree under the supervision of a professional in that field.


1-3 Units

INDEPENDENT STUDY

Communication 498

Study of a selected topic or topics under the direction of a faculty member. Repeatable.

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