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• DIGITAL MARKETING

DIGITAL MARKETING

2019 Fall Term

Marketing 772

This course provides students with applied and theoretical knowledge of digital marketing, which is necessary to understand how the Internet and related technologies have and will continue to impact marketing practices. Topics covered include online advertising, search engine optimization, paid search, web analytics, email marketing, social media marketing, and online brand building.

Other Requirements: PREREQ: MARKETNG 716, OR MARKETNG 311 WITH A GRADE OF "C" OR BETTER, OR EQUIVALENT; MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR BUSINESS DATA ANALYTICS CERTIFICATE PROGRAM

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01Y-LEC 3738 3 Units	09/03 - 10/26 (8W1)		Andrew Dahl	Log in to access this syllabus
	WEB BASED
	09/03 - 10/26 (8W1)	W 3:30 PM - 6:00 PM	Andrew Dahl
	HH3101
	This is a condensed 8-week class, which meets on campus once per week. Students must also have access to the internet and an internet browser to participate in additional weekly content.
22-LEC 4496 3 Units	09/03 - 10/26 (8W1)		Andrew Dahl	Log in to access this syllabus
	WEB BASED
	The cost per credit for COBE online graduate courses for 2019-2020 is $637.44. Students must have access to the Internet and an Internet browser.