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MARKETING STRATEGY

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MARKETING STRATEGY

2019 Fall Term

2 Units

Marketing 747

Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.

Other Requirements: PREREQ: MARKETNG 716, OR MARKETNG 311 WITH A GRADE OF "C" OR BETTER, OR EQUIVALENT; MUST BE ADMITTED TO A COBE GRADUATE DEGREE PROGRAM

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-DIS 3731
2 Units
10/28 - 12/13 (8W2) M 6:30 PM - 9:50 PM
Robert Boostrom
HH2303HH2303
There will be a $35 fee for the Positioning Strategy Simulation for this course, payable to LINKS Simulations. The fee is not added to the registrants' bill.
 
22-DIS 3737
2 Units
09/03 - 10/26 (8W1)
Dennis Kopf
WEB BASED
There will be a $35 fee for the Positioning Strategy Simulation for this course, payable to LINKS Simulations. The fee is not added to the registrants' bill. The cost per credit for COBE online graduate courses for 2019-2020 is $637.44. Students must have access to the Internet and an Internet browser.

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