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• PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

2018 Fall Term

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 3353 3 Units	09/04 - 12/11 (1)	MW 9:30 AM - 10:45 AM	John Degraff	Log in to access this syllabus
	HH1000
02-LEC 3356 3 Units	09/04 - 12/11 (1)	TuTh 9:30 AM - 10:45 AM	Kenyatta Barber	Log in to access this syllabus
	HH2309
03-LEC 3357 3 Units	09/04 - 12/11 (1)	TuTh 11:00 AM - 12:15 PM	Kenyatta Barber	Log in to access this syllabus
	HH2309
04-LEC 3358 3 Units	09/04 - 12/11 (1)	TuTh 2:00 PM - 3:15 PM	Kenyatta Barber	Log in to access this syllabus
	HH2309
05-LEC 3359 3 Units	09/04 - 12/11 (1)	TuTh 2:00 PM - 3:15 PM	Karen Whalen	Log in to access this syllabus
	HH2300
06-LEC 3360 3 Units	09/04 - 12/11 (1)	TuTh 3:30 PM - 4:45 PM	Karen Whalen	Log in to access this syllabus
	HH2300
22-LEC 3361 3 Units	09/04 - 12/11 (1)		Jimmy Peltier	Not Submitted
	WEB BASED
	Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.