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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

2018 Fall Term

3 Units

Communication 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

Other Requirements: JOURNLSM 220 OR COMM 202

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-DIS 1559
3 Units
09/04 - 12/11 (1) TuTh 11:00 AM - 12:15 PM
Edward Frederick
HE0314HE0314
 
02-DIS 1560
3 Units
09/04 - 12/11 (1) TuTh 12:30 PM - 1:45 PM
Edward Frederick
HE0314HE0314
 
03-DIS 2876
3 Units
09/04 - 12/11 (1) MW 2:00 PM - 3:15 PM
Sumin Shin
HE0314HE0314

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