ADVANCED DIGITAL MARKETING
2018 Summer Term
Digital marketing allows marketers to deliver relevant communications in today's digital world. Strategies behind effective digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising strategies including SEO and paid search. Developing and implementing a search engine marketing campaign provides hands-on experience.
Other Requirements: PREREQ: MARKETNG 311 AND 351, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
|Section Details||Meeting Details & Topic||Instructor||Syllabus|
|07/09 - 08/18 (6W3)||
|Undergrad online classes will bill at $389 per credit. Students must have access to the internet and an internet browser. A Webcam may be required for remote exam monitoring.|