SOCIAL MEDIA AND INTERACTIVE MARKETING
2018 Summer Term
Social media is rapidly changing the marketing landscape. Marketers who previously relied on mass media to broadcast messages are faced with the challenge of interacting with digitally empowered consumers. This course exploresthe impact of social media and other communications technologies on marketing strategy, marketing communications, and marketing research.
Other Requirements: PREREQ: MARKETING 311
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
|Section Details||Meeting Details & Topic||Instructor||Syllabus|
|07/09 - 08/18 (6W3)||
|Undergrad online classes will bill at $389 per credit. Students must have access to the internet and an internet browser. A Webcam may be required for remote exam monitoring.|