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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

2018 Summer Term

3 Units

Communication 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

Other Requirements: JOURNLSM 220 OR COMM 202

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-DIS 1072
3 Units
05/29 - 06/16 (3W1)
Edward Frederick
WEB BASED
This course will be taught using Desire2Learn. A short while before class, information will be sent to each student's UWW email address. Required additional fee of $150 will be assessed for this class.

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