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MARKETING MANAGEMENT AND POLICIES

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MARKETING MANAGEMENT AND POLICIES

2018 Spring Term

3 Units

Marketing 479

Organization and coordination of the total marketing program including sales, advertising, credit, marketing research, distribution policies, pricing, sales forecasting and demand analysis. Focus is on firm's ability to adjust to competitive trends and changing market conditions.

Other Requirements: PREREQ: MARKETNG 311 & MARKETNG 321, SENIOR STATUS, ADMISSION TO UPPER DIVISION AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3471
3 Units
01/22 - 05/11 (1) TuTh 2:00 PM - 3:15 PM
Carol Scovotti
HH2309HH2309
 
02-LEC 3472
3 Units
01/22 - 05/11 (1) TuTh 5:00 PM - 6:15 PM
Carol Scovotti
HH2300HH2300
 
22-LEC 3473
3 Units
01/22 - 05/11 (1)
Carol Scovotti
WEB BASED
Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.

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