MARKETING IN SERVICE ORGANIZATIONS
MARKETING IN SERVICE ORGANIZATIONS
2018 Spring Term
3 Units
Marketing 432
A reconsideration of traditional marketing topics in the context of a variety of service organizations. Emphasis is placed on discussion of how product-oriented marketing activities need to be adjusted or even re-invented to accommodate "nonproducts."
Other Requirements: PREREQ: MARKETING 311
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3466
3 Units
|
01/22 - 05/11 (1) | TuTh 12:30 PM - 1:45 PM |
Sharon Roy
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