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BUSINESS TO BUSINESS MARKETING

2018 Spring Term

3 Units

Marketing 412

An intensive examination of the industrial marketing sector. Emphasis is placed on understanding the unique dimensions of the industrial marketing environment and translating this understanding into effective integrated industrial marketing programs. Attention is given to producer, reseller and government markets.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 3461 3 Units	01/22 - 05/11 (1)	MW 9:30 AM - 10:45 AM	Noelle Butski	Log in to access this syllabus
01-LEC 3461 3 Units	HH2303		Noelle Butski	Log in to access this syllabus

22-LEC 3462 3 Units	01/22 - 05/11 (1)		Noelle Butski	Log in to access this syllabus
	WEB BASED		Noelle Butski
	Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.