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INTERNATIONAL MARKETING

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INTERNATIONAL MARKETING

2018 Spring Term

3 Units

Marketing 361

The course provides a critical assessment of global market opportunities and of the tactics and strategies for marketing of goods and services across national boundaries. Covered in the course are global marketing environment, modes of market entry, and of managing marketing mix variables in a foreign setting.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3458
3 Units
01/22 - 05/11 (1) TuTh 2:00 PM - 3:15 PM
Yushan Zhao
HH2300HH2300

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