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INTRODUCTION TO DIGITAL MARKETING

2018 Spring Term

3 Units

Marketing 351

Technological changes and the "always connected" consumer have forced marketers to evolve. The basics of emerging digital marketing media and related techniques for reaching online consumers across multiple devices including desktop and mobile are covered. Additionally, the course explores digital marketing's transformative impact on traditional marketing practices and examines digital segmentation, digital marketing around the globe, digital divide, digital privacy, and digital analytics.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 3446 3 Units	01/22 - 05/11 (1)	TuTh 9:30 AM - 10:45 AM	Karen Whalen	Log in to access this syllabus
01-LEC 3446 3 Units	HH2303		Karen Whalen	Log in to access this syllabus

02-LEC 3447 3 Units	01/22 - 05/11 (1)	TuTh 12:30 PM - 1:45 PM	Andrew Dahl	Log in to access this syllabus
02-LEC 3447 3 Units	HH2300		Andrew Dahl	Log in to access this syllabus

22-LEC 3448 3 Units	01/22 - 05/11 (1)		Andrew Dahl	Log in to access this syllabus
	WEB BASED		Andrew Dahl
	Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.

4-LEC 4753 3 Units	01/22 - 05/11 (1)			Not Submitted
4-LEC 4753 3 Units				Not Submitted