Jump to Menu

• Undergraduate Spring 2018
• Marketing
• MARKETING RESEARCH

MARKETING RESEARCH

2018 Spring Term

Marketing 321

Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, reporting, interpretation of findings and implementation of recommendations.

Other Requirements: PREREQ: MARKETNG 311 AND ECON 245, AND ADMISSION TO UPPER DIVISION AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 3440 3 Units	01/22 - 05/11 (1)	TuTh 11:00 AM - 12:15 PM	Maxwell Hsu	Log in to access this syllabus
	HH2303
	02/06 - 02/06 (1)	Tu 11:00 AM - 12:15 PM	Maxwell Hsu
	HH3202
	03/08 - 03/08 (1)	Th 11:00 AM - 12:15 PM	Maxwell Hsu
	HH3202
	04/03 - 04/03 (1)	Tu 11:00 AM - 12:15 PM	Maxwell Hsu
	HH3202
	05/01 - 05/08 (1)	Tu 11:00 AM - 12:15 PM	Maxwell Hsu
	HH3202
	03/20 - 03/20 (1)	Tu 11:00 AM - 12:15 PM	Maxwell Hsu
	HH3202
	05/10 - 05/10 (1)	Th 11:00 AM - 12:15 PM	Maxwell Hsu
	HH3202
02-LEC 3441 3 Units	01/22 - 05/11 (1)	TuTh 12:30 PM - 1:45 PM	Maxwell Hsu	Log in to access this syllabus
	HH2303
	02/06 - 02/06 (1)	Tu 12:30 PM - 1:45 PM	Maxwell Hsu
	HH3202
	03/08 - 03/08 (1)	Th 12:30 PM - 1:45 PM	Maxwell Hsu
	HH3202
	04/03 - 04/03 (1)	Tu 12:30 PM - 1:45 PM	Maxwell Hsu
	HH3202
	05/01 - 05/08 (1)	Tu 12:30 PM - 1:45 PM	Maxwell Hsu
	HH3202
	03/20 - 03/20 (1)	Tu 12:30 PM - 1:45 PM	Maxwell Hsu
	HH3202
	05/10 - 05/10 (1)	Th 12:30 PM - 1:45 PM	Maxwell Hsu
	HH3202
03-LEC 3442 3 Units	01/22 - 05/11 (1)	MW 2:00 PM - 3:15 PM	Noelle Butski	Log in to access this syllabus
	HH2303