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PRINCIPLES OF MARKETING

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PRINCIPLES OF MARKETING

2018 Spring Term

3 Units

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3429
3 Units
01/22 - 05/11 (1) MW 9:30 AM - 10:45 AM
John Degraff
HH1000HH1000
 
02-LEC 3430
3 Units
01/22 - 05/11 (1) TuTh 9:30 AM - 10:45 AM
Sharon Roy
HH2309HH2309
 
03-LEC 3431
3 Units
01/22 - 05/11 (1) TuTh 11:00 AM - 12:15 PM
Kenyatta Barber
HH2309HH2309
 
04-LEC 3432
3 Units
01/22 - 05/11 (1) TuTh 12:30 PM - 1:45 PM
Kenyatta Barber
HH2309HH2309
 
05-LEC 3433
3 Units
01/22 - 05/11 (1) TuTh 3:30 PM - 4:45 PM
Kenyatta Barber
HH2309HH2309
 
06-LEC 3434
3 Units
01/22 - 05/11 (1) TuTh 5:00 PM - 6:15 PM
Kenyatta Barber
HH2309HH2309
 
22-LEC 3435
3 Units
01/22 - 05/11 (1)
Sharon Roy
WEB BASED
Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.

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