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• Undergraduate Spring 2018
• Marketing
• PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

2018 Spring Term

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 3429 3 Units	01/22 - 05/11 (1)	MW 9:30 AM - 10:45 AM	John Degraff	Log in to access this syllabus
	HH1000
02-LEC 3430 3 Units	01/22 - 05/11 (1)	TuTh 9:30 AM - 10:45 AM	Sharon Roy	Log in to access this syllabus
	HH2309
03-LEC 3431 3 Units	01/22 - 05/11 (1)	TuTh 11:00 AM - 12:15 PM	Kenyatta Barber	Log in to access this syllabus
	HH2309
04-LEC 3432 3 Units	01/22 - 05/11 (1)	TuTh 12:30 PM - 1:45 PM	Kenyatta Barber	Log in to access this syllabus
	HH2309
05-LEC 3433 3 Units	01/22 - 05/11 (1)	TuTh 3:30 PM - 4:45 PM	Kenyatta Barber	Log in to access this syllabus
	HH2309
06-LEC 3434 3 Units	01/22 - 05/11 (1)	TuTh 5:00 PM - 6:15 PM	Kenyatta Barber	Log in to access this syllabus
	HH2309
22-LEC 3435 3 Units	01/22 - 05/11 (1)		Sharon Roy	Not Submitted
	WEB BASED
	Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.