INNOVATION AND TECHNOLOGY MARKETING
2017 Fall Term
Analysis of marketing problems encountered in developing and introducing new products, managing existing products, and phasing out obsolete products. Emphasis is placed on the coordination of activities that lead to successful market management of products. Various marketing concepts and problems related to product development and introduction are surveyed and analyzed.
Other Requirements: PREREQ: MARKETING 311
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
|Section Details||Meeting Details & Topic||Instructor||Syllabus|
|09/06 - 12/22 (1)||MW 11:00 AM - 12:15 PM||