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PRINCIPLES OF MARKETING

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PRINCIPLES OF MARKETING

2017 Fall Term

3 Units

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 4125
3 Units
09/06 - 12/22 (1) MW 9:30 AM - 10:45 AM
John Degraff
HH1000HH1000
 
02-LEC 4126
3 Units
09/06 - 12/22 (1) TuTh 9:30 AM - 10:45 AM
Sharon Roy
HH2300HH2300
 
03-LEC 4132
3 Units
09/06 - 12/22 (1) TuTh 11:00 AM - 12:15 PM
Kenyatta Barber
HH2102HH2102
 
04-LEC 4133
3 Units
09/06 - 12/22 (1) TuTh 12:30 PM - 1:45 PM
Kenyatta Barber
HH2309HH2309
 
05-LEC 4134
3 Units
09/06 - 12/22 (1) TuTh 2:00 PM - 3:15 PM
Sharon Roy
HH2300HH2300
 
22-LEC 4138
3 Units
09/06 - 12/22 (1)
James Peltier
WEB BASED
Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.

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