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ADVERTISING COPYWRITING AND LAYOUT

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ADVERTISING COPYWRITING AND LAYOUT

2017 Fall Term

3 Units

Journalism 320

Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience.

Other Requirements: JOURNLSM 220 AND JOURNLSM 241

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3208
3 Units
09/06 - 12/22 (1) MW 9:30 AM - 10:45 AM
Kristine Kranenburg
HE0309HE0309

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