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DIGITAL MARKETING

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DIGITAL MARKETING

2017 Fall Term

3 Units

Marketing 772

This course provides students with applied and theoretical knowledge of digital marketing, which is necessary to understand how the Internet and related technologies have and will continue to impact marketing practices. Topics covered include online advertising, search engine optimization, paid search, web analytics, email marketing, social media marketing, and online brand building.

Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 4254
3 Units
09/06 - 12/22 (1) W 6:30 PM - 9:00 PM
Andrew Dahl
WH1013WH1013
 
33-LEC 4491
3 Units
09/06 - 12/22 (1) W 6:30 PM - 9:00 PM
Andrew Dahl
WEB BASED
The cost per credit for COBE online graduate courses for 2016-2017 is $637.43. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.

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