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INTRODUCTION TO DIGITAL MARKETING

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INTRODUCTION TO DIGITAL MARKETING

2017 Summer Term

3 Units

Marketing 351

Technological changes and the "always connected" consumer have forced marketers to evolve. The basics of emerging digital marketing media and related techniques for reaching online consumers across multiple devices including desktop and mobile are covered. Additionally, the course explores digital marketing's transformative impact on traditional marketing practices and examines digital segmentation, digital marketing around the globe, digital divide, digital privacy, and digital analytics.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
22-LEC 1585
3 Units
07/10 - 08/19 (6W3)
Andrew Dahl
WEB BASED
The cost per credit for COBE online graduate courses for 2016-2017 is $389. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.

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