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DIGITAL MARKETING

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DIGITAL MARKETING

2017 Spring Term

3 Units

Marketing 772

This course provides students with applied and theoretical knowledge of digital marketing, which is necessary to understand how the Internet and related technologies have and will continue to impact marketing practices. Topics covered include online advertising, search engine optimization, paid search, web analytics, email marketing, social media marketing, and online brand building.

Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3335
3 Units
01/17 - 05/19 (1) W 6:30 PM - 9:00 PM
Andrew Dahl
HH2309HH2309

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