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DIRECT AND MULTICHANNEL MARKETING

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DIRECT AND MULTICHANNEL MARKETING

2016 Fall Term

3 Units

Marketing 444

The interactive nature of direct marketing initiatives that use one or more media to generate a traceable and measurable response from the target audience is empahsized. The course includes grounding in all major direct marketing media. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 4216
3 Units
09/07 - 12/23 (1) MW 11:00 AM - 12:15 PM
John Degraff
HH2303HH2303

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