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APPLIED STUDIES IN ARTS MARKETING

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APPLIED STUDIES IN ARTS MARKETING

2016 Fall Term

2 Units

A&C Interdepartmental 363

A study of the duties and skills of marketing managers of both commercial and non-profit arts-related businesses, as well as the individual artist in the marketplace. Topics include marketing research, planning a marketing budget, promotions, media relations, advertising, corporate and media sponsorship, and audience development. Offered fall term in even numbered years.

Other Requirements: COREQ: MARKETNG 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3872
2 Units
09/07 - 12/23 (1) MW 2:00 PM - 2:50 PM
Barbara Harkins
CA0006CA0006

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