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ENTREPRENEURIAL MARKETING STRATEGY
ENTREPRENEURIAL MARKETING STRATEGY
2016 Fall Term
3 Units
Marketing 767
The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.
Other Requirements: PREREQ: MARKETNG 716
Class Schedule
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