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MARKETING STRATEGY

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MARKETING STRATEGY

2016 Summer Term

2 Units

Marketing 747

Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.

Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
22-DIS 1533
2 Units
07/11 - 08/20 (6W3)
Pavan Chennamaneni
WEB BASED
The cost per credit for CoBE online graduate courses for summer 2016 is $628 for all students. Students must have access to the Internet and Internet browser. There will be a $35 fee for the Positioning Strategy Simulation for this course, payable to LINKS Simulations. This fee is not added to the registrants' bill.

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