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ADVERTISING AND PROMOTION MANAGEMENT
ADVERTISING AND PROMOTION MANAGEMENT
2016 Spring Term
3 Units
Marketing 765
The course focuses on the identification and utilization of key marketing communication components in the development and implementation of promotional strategies and tactics. Attention will be devoted to understanding effective and efficient ways to integrate various marketing promotion techniques. Specific topics include sales promotion, Internet marketing, advertising, direct marketing, database marketing and personal selling.
Other Requirements: PREREQ: GRADUATE STANDING OR CONSENT OF THE INSTRUCTOR
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 3485
3 Units
|
01/19 - 05/17 (1) |
Dennis Kopf
|
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| WEB BASED | |||||
| The cost per credit for CoBE online graduate courses for 2015-2016 is $628 for all students. Students must have access to the Internet and an Internet browser. | |||||
