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BUSINESS TO BUSINESS MARKETING

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BUSINESS TO BUSINESS MARKETING

2015 Fall Term

3 Units

Marketing 412

An intensive examination of the industrial marketing sector. Emphasis is placed on understanding the unique dimensions of the industrial marketing environment and translating this understanding into effective integrated industrial marketing programs. Attention is given to producer, reseller and government markets.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3376
3 Units
09/02 - 12/23 (1) TuTh 12:30 PM - 1:45 PM
Yushan Zhao
HH2102HH2102
 
02-LEC 3378
3 Units
09/02 - 12/23 (1) MW 9:30 AM - 10:45 AM
Daniel Herlache
HH2303HH2303

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