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APPLIED STUDIES IN ARTS MARKETING

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APPLIED STUDIES IN ARTS MARKETING

2014 Fall Term

2 Units

Theatre 363

A study of the duties and skills of marketing managers of both commercial and non-profit arts-related businesses, as well as the individual artist in the marketplace. Topics include marketing research, planning a marketing budget, promotions, media relations, advertising, corporate and media sponsorship, and audience development. Students will develop a comprehensive marketing plan for an organization or individual artist of their choice. Offered even numbered fall terms.

Other Requirements: COREQ: MARKETNG 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3538
2 Units
09/03 - 12/23 (1) MW 2:00 PM - 2:50 PM
Megan Matthews
CA0011CA0011

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