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PRINCIPLES OF MARKETING

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PRINCIPLES OF MARKETING

2014 Fall Term

3 Units

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3473
3 Units
09/03 - 12/23 (1) MW 9:30 AM - 10:45 AM
Jimmy Peltier
HH1000HH1000
 
02-LEC 3475
3 Units
09/03 - 12/23 (1) TuTh 3:30 PM - 4:45 PM
John Degraff
HH2300HH2300
 
03-LEC 3474
3 Units
09/03 - 12/23 (1) Tu 6:30 PM - 9:00 PM
John Degraff
HH2303HH2303
 
22-LEC 3478
3 Units
09/03 - 12/23 (1)
Marilyn Lavin
WEB BASED
The cost per credit for COBE online undergraduate courses for 2013-2014 is $389. This cost is subject to any tuition increase approved by the Board of Regents beginning fall 2014 term. Students must have access to the Internet and an Internet browser.

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