ETHICS IN THE MARKETPLACE
ETHICS IN THE MARKETPLACE
2014 Fall Term
2 Units
Marketing 766
This course will focus primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course will emphasize current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. The course will provide examples of both exemplary and poor business behavior.
Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 3517
2 Units
|
10/27 - 12/23 (8W2) |
Dennis Kopf
|
|||
| WEB BASED | |||||
| The cost per credit for COBE online graduate courses for 2013-2014 is $619. This cost is subject to any tuition increase approved by the Board of Regents beginning fall 2014 term. Students must have access to the Internet and an Internet browser. | |||||
