courses.uww.edu »
Undergraduate Marketing
Undergraduate Marketing
2014 Summer Term
Disclaimer
- This course listing is informational and does not guarantee availability for registration.
- Please click through to view the class schedule to see sections offered for your selected term.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
PRINCIPLES OF MARKETING
MARKETNG 311
A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.
PRINCIPLES OF SELLING
MARKETNG 429
A seminar in the art and science of selling. Examined and probed in depth will be the whys and hows of selling theories, principles, techniques, practices and the basics of sales force management.
INTERNSHIP IN MARKETING
MARKETNG 493
A marketing internship consists of a structured-supervised work experience within a major area of marketing concentration within the department. The internship experience offers students opportunities to apply classroom learning to the needs of the sponsoring internship company and to acquire some new skill sets during this process. Internships consist of 15-20 hours of work/week during the semster. A minimum of 150 hours work is required for a 3 credit internship. Only one MARKETNG 493 course allowed to count towards major or minor.
INTERNSHIP IN MARKETING - DIRECT AND INTERACTIVE EMPHASIS
MARKETNG 493D
Structured-supervised work experience for students interested in a Direct and Interactive Emphasis. Internship experiences offer students an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS
MARKETNG 493E
Structured-supervised work experience for students interested in an Entrepreneurial Marketing Emphasis. The internship experience offers the student an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.
INTERNSHIP IN MARKETING - IMC EMPHASIS
MARKETNG 493I
Structured-supervised work experince for students interested in an Integrated Marketing Communication Emphasis. Internships offer students an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.
INTERNSHIP IN MARKETING - SALES EMPHASIS
MARKETNG 493S
This course is a structured-supervised work experience within the sales function. The internship experience offers the student an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.
INDEPENDENT STUDY IN MARKETING
MARKETNG 498
Study of a selected topic or topics under the direction of a faculty member.