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Undergraduate Journalism

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Undergraduate Journalism

2014 Summer Term

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3 Units

FOUNDATIONS OF ADVERTISING

Journalism 220

A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.


3 Units

WRITING FOR NEWS MEDIA

Journalism 227

Introduction to journalistic writing in the styles appropriate to various mass media. Includes a review of writing fundamentals. Emphasis is placed on selecting, organizing and structuring information. Practice in writing for print, broadcast, and Web journalism is included.


3 Units

PUBLICATION LAYOUT

Journalism 248

This course is a study of newspaper, magazine and on-line production that integrates working with text with layout and technological considerations. Building on the editing, writing of headlines and cutlines, proofreading and considering of newsworthiness practiced in Publication Editing, the course integrates these skills with selection and placement of graphic elements, proofreading page layout, selection and placement of stories, editorial responsibilities and basics of print media production, including newspapers, magazines, newsletters and online services. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.


3 Units

ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

Journalism 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.


3 Units

FEATURE WRITING

Journalism 303

A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.


3 Units

ADVERTISING MEDIA PLANNING AND BUYING

Journalism 322

This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.


3 Units

LAW OF MASS COMMUNICATION

Journalism 420

Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.


3 Units

MASS COMMUNICATION IN SOCIETY

Journalism 431

A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.


3 Units

INTERNSHIP ADVERTISING

Journalism 493A

Professional experiences in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (a maximum of three units of Internship may be applied toward an advertising major; a maximum of three units may be applied toward an advertising minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.


1-6 Units

INTERNSHIP IN JOURNALISM

Journalism 493G

Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.


1-3 Units

INDEPENDENT STUDY

Journalism 498

Study of a selected topic or topics under the direction of a faculty member. Repeatable. Prereq: Junior status and consent of instructor

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