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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

2014 Summer Term

3 Units

Communication 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

Other Requirements: JOURNLSM 220 OR COMM 202

Class Schedule

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  • This schedule is informational and does not guarantee availability for registration.
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Section Details Meeting Details & Topic Instructor Syllabus
 
01-DIS 1312
3 Units
07/07 - 07/25 (3W3) MTuWThF 10:45 AM - 1:25 PM
Edward Frederick
HE0309HE0309

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