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SOCIAL MEDIA AND INTERACTIVE MARKETING

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SOCIAL MEDIA AND INTERACTIVE MARKETING

2013 Fall Term

3 Units

Marketing 352

Social media is rapidly changing the marketing landscape. Marketers who previously relied on mass media to broadcast messages are faced with the challenge of interacting with digitally empowered consumers. This course exploresthe impact of social media and other communications technologies on marketing strategy, marketing communications, and marketing research.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-DIS 3033
3 Units
09/03 - 12/23 (1) TuTh 2:15 PM - 3:30 PM
Victor Barger
HH2300HH2300

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