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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY
ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY
2013 Fall Term
3 Units
Communication 275
Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.
Other Requirements: PREREQ: JOURNLSM 220 OR COMM 202
Class Schedule
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