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• Graduate Spring 2013
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Graduate Marketing

2013 Spring Term

Class Schedule

MARKETING

MARKETNG 716

Analysis of the institutional, behavioral, competitive, legal, and intra-firm aspects of the marketing function in business and other organizations.

Class Schedule

ADVANCED STATISTICAL METHODS

MARKETNG 731

Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series. Prereq: Graduate status and demonstrated proficiency in Mathematics and Statistics or MARKETNG 702 and ECON 703

Class Schedule

SEMINAR IN METHODOLOGY OF BUSINESS RESEARCH

MARKETNG 733

Designed to acquaint graduate students with the research process, its tools and techniques, as well as the methods which form a basis for business planning, decision making, and problem solving.

Class Schedule

ADVERTISING AND PROMOTION MANAGEMENT

MARKETNG 765

The course focuses on the identification and utilization of key marketing communication components in the development and implementation of promotional strategies and tactics. Attention will be devoted to understanding effective and efficient ways to integrate various marketing promotion techniques. Specific topics include sales promotion, Internet marketing, advertising, direct marketing, database marketing and personal selling.

Class Schedule

ETHICS IN THE MARKETPLACE

MARKETNG 766

This course will focus primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course will emphasize current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. The course will provide examples of both exemplary and poor business behavior.

Class Schedule

INTERNET MARKETING

MARKETNG 772

This class is designed to provide marketing majors and minors with basic knowledge of the Internet so that they can understand why this technology has and will continue to exert such an important impact on marketing practice. It will also consider such topics as web demographics, the online business model, web enhancement of products and services, personalization, traffic and brand building, net exchanges, and online community. In addition, the class will explore the impact that the Internet is having on such traditional areas of marketing concern as research, new product development, segmentation, personal selling, pricing, and distribution.

Class Schedule

STRATEGIC MARKETING PLANNING

MARKETNG 774

Analysis of the planning process in the marketing oriented enterprise culminating with the development of a marketing plan based on a current business problem. The supportive nature of staff functions is analyzed from the viewpoint of its contribution to total marketing planning and strategy.

Class Schedule

READINGS AND RESEARCH IN MARKETING

MARKETNG 789

Study of a selected area in marketing through readings and/or empirical research. Areas of study will be selected by the student in consultation with an adviser.

Class Schedule

INDIVIDUAL STUDIES

MARKETNG 798

Study of a selected topic or topics under the direction of a faculty member.