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2012 Fall Term

3 Units

Marketing 431

This course examines sales management from a motivational and an institutional perspective. The goal of the course is to examine the elements of operating an effective sales force as the key component to organizational success. Topics include sales force structure, use of technology and issues in compensating and retaining salespeople.

Other Requirements: PREREQ: MARKETING 311

Class Schedule


  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
01-LEC 1354
3 Units
09/04 - 12/21 (1) TuTh 3:45 PM - 5:00 PM
Shannon Cummins

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