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• Undergraduate Summer 2012
• Journalism

Undergraduate Journalism

2012 Summer Term

Class Schedule

FOUNDATIONS OF ADVERTISING

JOURNLSM 220

A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.

Class Schedule

PUBLICATION LAYOUT

JOURNLSM 248

This course is a study of newspaper, magazine and on-line production that integrates working with text with layout and technological considerations. Building on the editing, writing of headlines and cutlines, proofreading and considering of newsworthiness practiced in Publication Editing, the course integrates these skills with selection and placement of graphic elements, proofreading page layout, selection and placement of stories, editorial responsibilities and basics of print media production, including newspapers, magazines, newsletters and online services. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.

Class Schedule

ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

JOURNLSM 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

Class Schedule

WEB VIDEO & THE GAME INDUSTRY - GAMEZOMBIE PRACTICUM

JOURNLSM 294

The GameZombie practicum will provide students the opportunity to produce a globally distributed game media web series, strengthen multimedia production skills, and develop expertise in cutting edge game industry topics. Students will greatly enhance their portfolios, industry connectedness, and global web presence by participating in this practicum experience.

Class Schedule

HISTORY OF MASS COMMUNICATION

JOURNLSM 305

An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.

Class Schedule

MEDIA ETHICS

JOURNLSM 309

This course exposes students to ethical theory in the context of rapid technological change and the means to acquire ethical analytical abilities. This two-tiered approach first examines the relationship between professional ethics and social philosophy to establish a framework for understanding the relationship between media practice and democratic society.

Class Schedule

LAW OF MASS COMMUNICATION

JOURNLSM 420

Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.

Class Schedule

INTERNSHIP ADVERTISING

JOURNLSM 493A

Professional experiences in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (a maximum of three units of Internship may be applied toward an advertising major; a maximum of three units may be applied toward an advertising minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.

Class Schedule

INTERNSHIP IN JOURNALISM

JOURNLSM 493G

Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.

Class Schedule

INDEPENDENT STUDY

JOURNLSM 498

Study of a selected topic or topics under the direction of a faculty member. Repeatable.