Graduate Marketing
Graduate Marketing
2012 Summer Term
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ADVANCED STATISTICAL METHODS
MARKETNG 731
Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series. Prereq: Graduate status and demonstrated proficiency in Mathematics and Statistics or MARKETNG 702 and ECON 703
STRATEGIC MARKETING FOR ENTREPRENEURS
MARKETNG 767
The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.
PRACTICUM
MARKETNG 793
This course provides students, under the direction of a faculty advisor, the opportunity to apply their theoretical backgrounds in settings ranging from internships in a marketing setting to other approved activities related to the practice of a marketing professional. A learning contract will be developed by the faculty advisor, professional supervisor (if applicable), and student that clearly delineates the expectations and responsibilities of each party involved in the practicum.
INDIVIDUAL STUDIES
MARKETNG 798
Study of a selected topic or topics under the direction of a faculty member.
THESIS RESEARCH
MARKETNG 799
Students must complete a Thesis Proposal Form in the Graduate Studies Office before registering for this course.