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DIRECT AND MULTICHANNEL MARKETING
DIRECT AND MULTICHANNEL MARKETING
2012 Spring Term
3 Units
Marketing 444
The interactive nature of direct marketing initiatives that use one or more media to generate a traceable and measurable response from the target audience is empahsized. The course includes grounding in all major direct marketing media. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed.
Other Requirements: PREREQ: MARKETING 311
Class Schedule
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