PRODUCT INNOVATION AND PRICING
PRODUCT INNOVATION AND PRICING
2011 Spring Term
3 Units
Marketing 770
An in-depth examination of the theoretical framework and empirical findings as they relate to the development and pricing of new products. The marketing tasks of new product development and existing product management will be examined in an innovation context. Current methods of setting prices will also be discussed.
Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 2644
3 Units
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01/18 - 05/18 (1) | TuTh 1:45 PM - 3:00 PM |
Robert Boostrom
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