ADVERTISING CAMPAIGNS
ADVERTISING CAMPAIGNS
2010 Fall Term
3 Units
Journalism 423
Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.
Other Requirements: PREREQ: JOURNLSM 320 AND JOURNLSM 322
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 5253
3 Units
|
09/02 - 12/23 (1) | TuTh 2:15 PM - 3:30 PM |
William Lowell
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