MARKETING STRATEGY
MARKETING STRATEGY
2026 Fall Term
2-3 Units
Marketing 747
Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions. The course also examines how to leverage artificial intelligence to analyze and adjust marketing strategy, while exploring the ethical implications of data-driven marketing.
Other Requirements: PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 3709
3 Units
|
09/02 - 10/23 (8W1) |
Kenyatta Barber
|
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| ONLINE | |||||
|
23-LEC 3710
3 Units
|
10/26 - 12/12 (8W2) |
Kenyatta Barber
|
|||
| ONLINE | |||||
| 10/26 - 12/12 (8W2) |
Kenyatta Barber
|
||||
|
26-LEC 4101
2 Units
|
09/02 - 10/23 (8W1) |
Kenyatta Barber
|
|||
| ONLINE | |||||
|
27-LEC 4102
2 Units
|
10/26 - 12/12 (8W2) |
Kenyatta Barber
|
|||
| ONLINE | |||||
