PERSUASION AND NEGOTIATION STRATEGIES
PERSUASION AND NEGOTIATION STRATEGIES
2026 Fall Term
2-3 Units
Marketing 740
This course will emphasize persuasive communication strategies and applied negotiation techniques. The course will apply a case-based methodology to teaching and learning in the class. Ethics will be examined with an emphasis on mindfulness in communication and behavior, as well as the development of empathy. Students will also explore how to use generative artificial intelligence to evaluate persuasive presentations and explore ways to strengthen emotional and logical appeals.
Other Requirements: PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
