Graduate Marketing
Graduate Marketing
2026 Fall Term
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QUANTITATIVE ANALYSIS FOR BUSINESS
MARKETNG 731
Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series.
PERSUASION AND NEGOTIATION STRATEGIES
MARKETNG 740
This course will emphasize persuasive communication strategies and applied negotiation techniques. The course will apply a case-based methodology to teaching and learning in the class. Ethics will be examined with an emphasis on mindfulness in communication and behavior, as well as the development of empathy. Students will also explore how to use generative artificial intelligence to evaluate persuasive presentations and explore ways to strengthen emotional and logical appeals.
MARKETING STRATEGY
MARKETNG 747
Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions. The course also examines how to leverage artificial intelligence to analyze and adjust marketing strategy, while exploring the ethical implications of data-driven marketing.
INTERNATIONAL MARKETING
MARKETNG 761
Fundamental aspects of international business will be studied. Emphasis is placed on decision making in an international setting and appraisal of market opportunities worldwide. A multinational assignment enables students to experience issues associated with doing business outside one's home country.
BRAND MANAGEMENT
MARKETNG 770
This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix.
DIGITAL MARKETING
MARKETNG 772
This course provides students with applied and theoretical knowledge of digital marketing, which is necessary to understand how the Internet and related technologies have and will continue to impact marketing practices. Topics covered include online advertising, search engine optimization, paid search, web analytics, email marketing, social media marketing, and online brand building.
INDIVIDUAL STUDIES
MARKETNG 798
Study of a selected topic or topics under the direction of a faculty member.